As an e-commerce expert since 2001, SOLEDIS sees the COVID crisis, despite the human tragedy, as a tremendous opportunity for e-commerce. We're seeing online sales grow by up to 700%! In this context, 6 strategies to implement.

 

1- Not selling online? Switch to e-commerce

 

  • Deploy a fully functional store in just a few days to offer your products online, receive orders, record payments and generate sales!
  • And even if online sales can be complicated, the only way to present your products is enough to maintain your sales positions!
  • There are quick and effective solutions PrestaShop: Soledis relies on its long-standing expertise and the open-source foundation that powers 40% of French stores: PrestaShop.

 

 

2- Already selling online? Expand your sales!

 

  • Occupy the space by making your services known quickly and in a targeted way: online advertising (SEA), affiliate marketing, distribution of your products on marketplaces, etc.
  • Exploit your markets and communicate clearly to your established customers by putting together a communication kit tailored to the situation: on-site banners, special offers, newsletters, chatboxes.
  • Adapt and quickly reposition your offer as opportunities arise: adopt Click-&-CollectYou can either focus on a smaller portion of your catalog, or import new products en masse to match your new offering strategy.

 

 

3- Do you have time?

 

  • Take the opportunity to do some groundwork to develop your visibility: by developing an SEO webmarketing strategy based on Content and Netlinking.
  • Implement digital projects and prepare for the growth of your online business by consolidating your supply chain: establish ERP/PIM connectivity, multi-boutiques, and gain in-depth knowledge of your inventory and web activities with reading and decision-making tools.

 

 

4- Prepare for the day after

The "Day After" will not be similar to the "Days Before": a form of confinement will remain in force, and social distancing will necessarily translate into increased distance selling... So :

 

  • Anticipate tomorrow's uses by making the right choices today: adjust your strategy and competitive environment, translate it into product, process and webmarketing actions, prepare ad-hoc dashboards with Google Data Studio etc...
  • Validate your skills and develop new horizons based on proven e-commerce experience: launch your campaigns and support the growth of Le Jour d'Après with day-to-day assistance!

 

 

And if you don't have a web presence yet, it's not too late...

 

5- Don't have a web presence? Keep it simple!

 

  • Google My Business to appear quickly in the search with your contact details, availability times and even news.
  • Social Networks Powerful tools to quickly address your customers and prospects, whether they are the general public (Facebook), B2B (LinkedIn), using your product images (Instagram) or your expertise (Twitter).
  • Local directories and web initiatives born of containment The desire to reduce circuits and support local activities is an opportunity for you to make a name for yourself and continue doing business quickly. Get in touch with these local initiatives by getting yourself listed.

 

 

6- Show off your products. An online store window

 

  • Quickly complete online your physical presence in-store by rapidly rolling out an online showcase
  • Showcase your productswhether you're in B2B or B2C
  • Stay accessible in just a few clicks with contact forms