If a web page takes more than 3 seconds to display, 53% of visitors abandon their visit when they are on a mobile device (Doubleclick by Google study)!
The first test is Google's Page Speed Insight Enter your URL and see how you score on mobile and desktop. If the solutions proposed by Google are too technical for you, that's normal! And we're here to help.
In addition to this free tool, there are other APM (Application Performance Monitoring) which are used both for this diagnostic stage and to manage the resource requirements of your web application. We work with an APM partner (Newrelic) to boost your website's performance. The corrective actions we implement on your site will improve your site's speed, which in turn will improve the user experience, search engine performance, consumer loyalty and your site's return on investment (ROI).
Is your product sheet optimized to make customers want to buy? How is your product presented? Are your product features easy to understand? Once the buyer is on the product he's interested in, how can you help him find another product, an accessory or a similar product?
To help you go even further in optimizing your product sheets, Soledis offers 3 Prestashop modules already in use by several customers:
- Features group : display your product's features in a clear, organized way to enhance readability.
- Related product groups : create customized accessory groups and product families to offer end-customers more relevant product recommendations.
- Upload and 3D display : enrich your product sheets with 2D or 3D visualization from your STL files.
How many service providers do you have to manage your e-Commerce business?
Strategic support, website maintenance and upgrades, search engine optimization, online advertising, datavisualization, hosting, ERP connection, distribution of feeds on marketplaces, redesign or development project for another target... your online business needs a variety of skills.
At Soledis, we believe that all these issues need to be tackled in the same way. coordinate to pursue a common goal: increase your online sales.
Choosing a web agency with a 360° offer allows you to improve responsiveness, agility and relevance !
To get your users to buy from your website and to encourage them to come back, their user experience on your website must be user-friendly and intuitive. There are 5 rules to follow :
- Mobile first!
- Loading time under 3 seconds
- Simple, intuitive navigation
- Clarity of form and content
- Be reassuring
In the end, the hardest part is ensuring that all your website's stakeholders have the right reflexes to contribute to a user-friendly site. UX shouldn't be a checklist or a battle, but a set of reflexes at every level. graphic design, navigation, front-end design, content writing and webmarketing.
If you think managing your product returns is a detail, you're wrong! After-sales service is at the heart of customer satisfaction and therefore your ability to create repeat business with your customers. A loyal customer costs less than one to acquireso it's more profitable! It's also a special stage in your supply chain, as the customer must be kept informed via your Prestashop site: an organizational link between your online business and your offline logistics. Soledis has developed a Prestashop module that will save you time and increase customer transparency in this after-sales phase. Prestashop SAV Advanced module allows you as a vendor of :
- Authorize returns based on order status
- Generate a bar-coded return slip for scanning by your logistics department
- Print a return label for your customer
- Mass validation of product returns
- Benefit from exchange traceability
For the customerPrestashop SAV advanced module allows you to :
- Get a clear view of order and return tracking information (awaiting validation, return accepted, parcel received, closed).
- Print a return slip and/or Colissimo label to affix to your parcel
- Choose your return method (Colissimo, in-store return...)
See the advanced after-sales service module
Your e-commerce site is online, your buying tunnel is optimized, your sales are stable, but you want to go even further? That's what webmarketing is all about!
Increase your traffic, your conversion rate and in fine, your sales it's possible! There are plenty of tools to help you do just that:
- Optimizing your natural referencing to move up the results page of Google and other search engines
- Paid search campaigns Google Adwords, Google shopping, retargeting to compensate for difficult natural referencing
- Social networking campaigns Facebook, Twitter, Linkedin, Tiktok, Instagram
- Content marketing via emailing, blogging and social networking to target your audience's specific interests
Recommending the best actions depending on your target and your market then accompany you step by step in the implementation of this webmarketing strategyThis is the mission of the 4 webmarketing experts at Soledis, under the name NodalMedia.
How successful was the promotion? What was the sales figure for this sales event?
Am I always overstocked on a given product category? What is my share of repeat customers?
For evaluate the results of your webmarketing actions and make the right decisionsYou need to quickly access the data collected by your various tools: Prestashop, Google Analytics, Google Ads...
Datavisualisation aggregates this information on a single platform. and organize them into visual dashboards and made made to measure depending on your KPIs.
One of the best data visualization tools on the market is Google Data Studio. And to upload information from your site Prestashoponly one connector exists:
the Prestashop Google Data Studio Connector module developed by Soledis.
To take things a step further, the webmarketing experts at Soledis can help you to design and analysis of your dashboards on Google Data Studio.
Discover the Google Data Studio Connector moduleDiscover our support on Google Data Studio
Azure Active Directory (Azure AD) is a directory and identity management users, outsourced to the Microsoft cloud. Your service users benefit froma single sign-on SSO (Single Sign-On) to all your Saas applications and cloud services. You only need to log in once to establish a automatic connection. Is your BtoB site based on Prestashop? Then manage access to this BtoB platform with Azure AD, thanks to Soledis' Prestashop module.
The " Microsoft Azure Active Directory" from SOLEDIS allows you to assign and manage access to your PrestaShop site by linking it to accounts listed in your Microsoft Azure Active Directory portal.
Pany setting options possible for access management, but also for authentication (automatic, forced or with required permissions).
Access management beyond authentication can also be set up with or without restrictionsThe company's products can be viewed without the option of purchasing them.
17.1 million French people carry out cell phone purchases or just over 40% buyers (source Médiamétrie-observatoire des usages internet T4 2020). Yet users are more demanding on mobile: the download timethe simplicity of the purchasing tunnel, l'content adaptation are all points to check when optimizing your e-commerce site for mobile use.
It's also useful to know whether it's a strategic sales channel for you. Do you know your mobile traffic? Your mobile conversion rate? Your mobile bounce rate? All these data can help you to better understand your customers' consumption habits. Monitor these KPIs is also a way of measuring the ROI of the actions you will implement to improve your Mobile First strategy. To achieve this, our teams use Google AnalyticsM-commerce is a tool that you need to know all about if you want to exploit its full potential. Entrust your M-commerce strategy to our webmarketing experts.
Have you captured the customer? Has he already made a purchase on your website or do you at least have his e-mail address? Now you need to nurture this customer relationship to encourage them to make a purchase, retain them over the long term and increase their purchase frequency or average basket.
To do this, you need to remind them regularly, with a steady flow of news. That's what newsletters are for. 96% of French people check their email at least once a day, according to the SNCD. Even when they aren't opened, emailings help you to avoid being forgotten, and make you appear as a dynamic, customer-oriented company as soon as you read the subject line. Discount codes, loyalty or sponsorship programs, customer events, product suggestions, suggestions for related content (content marketing)... your emailing campaigns must be targeted, rich and carefully thought out, with a sense of anticipation as part of a long-term communication strategy. Two issues: the richness and relevance of your content, and the qualification of your database.
NodalMedia's experts can provide you with strategic and operational support for all your customer loyalty initiatives.
Did you know that Google accounts for 85% of Internet searches in France on PC and 97% on mobile (Statcounter)? An IFOP study commissioned by AD's up Consulting in 2021 reveals that 45% of Internet users click first on Google Ads sponsored results.
SEA (search engine advertising) is therefore an important traffic lever, and can compensate for complicated natural referencing. The best-known tool is Google Ads to appear at the top of Google results pages, but there are also Google Shopping and adwords campaigns on the display sometimes better suited to visual content.
Mastering Google tools and creating relevant, profitable campaigns is no easy task. As a Certified Google Partner and with a daily use of Google Ads, Google Shopping and Google Display for its various customer accounts, a SEA accompaniment by NodalMedia will undoubtedly make you save time and improve performance.
At Soledis, training is systematic! For each online launch, at least one person at the customer's site is trained. trained in the day-to-day management of the website's back office be it Prestashop or WordPress.
Our Qualiopi certification guarantees a quality training process.
The training is carried out by the project manager who oversaw the design or redesign of your website, so that we can tailor the content to your specific needs. We also adapt the content to your level and internal organization.
Theoretical support, multiple-choice questions, role-playing, case studies... we make sure that our training courses are comprehensive, interactive and attractive. It is certainly for this reason and because of our level of Prestashop Platinum Partner certification Soledis is also an official Prestashop trainer in Nantes.
In addition to our standard training courses, we offer customized training according to your needs, your level and the specifics of your website.
Every minute that your website is unavailable can cost you a significant proportion of your sales. Hosting is therefore an important issue to secure if you want to do business with peace of mind.
Our solutions are based on our private Cloud. OVH, a French company, is our partner for hosting our physical servers. You benefit from high value-added servicesguaranteeing performance, protection and safety.
These solutions are designed to be agile, flexible and scalableand focused on a single objective: to support your growth.
Virtualization meets scalability objectives, enabling you to scale your infrastructure according to variations in traffic on your e-commerce site, whether long-lasting or temporary.
Soledis has developed 5 Prestashop modules specifically for BtoB e-Commerce:
- Module " Quick order by form, CSV or barcode "Let your customers place mass orders by filling in a form, downloading a CSV file or scanning a product barcode.
- Module " Customer contacts "Manage multiple accesses for your customers via contacts. Contacts can be multi-customer, and customers multi-contact, depending on the organization and different access rights.
- Module " Market management "Create markets on the basis of your customer contracts, in order to achieve preferential rates on certain defined products for a specific period of time.
- Module " Microsoft Azure Active Directory "Assign and manage access to your Prestashop site through accounts in your Microsoft Azure AD portal. Parameterization options available at the customer account level allow you to manage access rights linked to authentication, restrictions or authorizations for access to your site.
- Module " Punch-Out "Your customer can access an interactive product catalog integrated into his purchasing solution. This system provides real-time visibility of products and stocks, and simplifies the purchasing process.
After a website has gone live, our Support department is on hand to deal with any customer queries or requests. to guarantee optimal operation of the delivered site. At Soledis, it's mainly Bruno and Caroline who handle support "tickets" on our ticketing software, but the whole studio can be called upon to guarantee a high level of expertise for every situation. Customer requirements are varied:
1. Updates third-party systems (payment or delivery systems) or ERP systems that modify data flows.
2. On a recently launched website, some adjustments are only visible with use.
3. Complement to training for e-tailers who no longer know how to perform certain actions in their back office.
4. From developments additional features to boost sales.
5. From corrections on haphazard modifications made by the customer.
To limit these interventions and make the customer as autonomous as possible, each customer is trained to use the back-office of his e-commerce site. Soledis is also an official Prestashop trainer. in Nantes.
Google Data Studio is a tool that allows you to visualize all your data in interactive dashboards and customizable. It aggregates flows from Google Analytics, Google Search Console, Google Adwords and Prestashop... Your data is finally centralized, formatted and easy to share with your colleagues and partners.
The challenge of datavisualization is threefold: you need to know how to centralize data (flow management), get the most out of it potential (dashboard design) and read this data (business intelligence) for make the right decisions. NodalVision can support you in these three areas.
Download the Prestashop Google Data Studio Connector module
How can you achieve the best possible position on the first page of natural results from Google, Bing or elsewhere? Working on your search engine optimization is a long-term optimization. While SEO positioning takes longer to set up than SEA, it's also more durable and less expensive, as it's not dependent on fluctuating budgets. SEO is an important element for e-commerce sites, that you need to bear in mind when creating your site and writing your product descriptions. It's a job that's often put off until later, and is painfully resurrected when traffic drops or mistakes pile up. Yet SEO must be taken into account when choosing your PrestaShop theme - so you don't have to install firewall solutions later!
Here's a tip: did you know that 25% of Google searches involve a geographic location? The ability to be visible in local search results can transform a company's business in its catchment area.
To help you, NodalMedia offers you a SEO audit then a action plan to improve your positioning.
Many specialist retailers and/or major groups (such as Leroy Merlin, SAFRAN...) use a variety of suppliers for their internal purchases or works council.
To enable real-time consultation supplier catalog and negotiated ratesthe "Punch-Out" technique transforms the supplier's online store into a "one-stop shop". catalog integrated into your purchasing solution with your various internal workflows.
The buyer can then access the supplier's online store (in Punch Out mode) by name and securely, to build up his basket according to his purchasing conditions. When the order is validated, the internal purchasing solution takes over (SAP Ariba, Oracle...).
The shopping basket will then follow the workflow of the purchasing platform independently of the supplier's online store, and may trigger an order in the form of a PDF file, for example, which will be forwarded to the supplier by another channel (email, csv file, etc.), at a later date.
To take advantage of this feature on your site PrestashopSoledis has developed a Punch-Out.
Amazon, ManoMano, LaRedoute, ebay, Cdiscount and other marketplaces aggregate the product catalogs of hundreds of merchants!
The success of these marketplaces is hard to ignore. In 2020, according to Fevad, marketplaces will grow by 27% twice as fast as in 2019. In these key figures for 2021, Fevad even shows an e-commerce market in transformation, with a real concentration of players, including 1% of sites generating 75% of market sales (2021 figures).
Selling on marketplaces is becoming a must if you want to reach a wider audience, or even new markets. The opportunity is to increase sales while controlling the cost of acquiring new customers..
But you still need to choose the right marketplaces and successfully set up the flow between your eCommerce site and the marketplace. Soledis works with Lengow and Beezup to support the multi-channel distribution of your product catalog.
Your ERP is often at the heart of your business. Its modular architecture allows you to centralize all your company's essential data: management of inventory, orders, invoices, shipments... It is sometimes complemented by POS software, CRM or PIM.
When online sales are an essential part of your business development, it's vital to connect your website to your ERP system. When your inventory or sales vary on your online sales site, they must also vary on your ERP. Linking management software to your site enables you to consolidate data for more efficient processing. This means you can monitor your stock in real time, easily update your product catalog, automate your logistics... This connectivity enables significant productivity gains by avoiding re-typing and errors.
While ERP is at the heart of integration, we mustn't forget CRM for customer management, and PIM (Products Information Management) for tracking product creation. Depending on your business model, you may also need to connect your website to these tools.
At Soledis, we provide this interconnection with our SoConnector solution.
BtoB should not be the poor relation of the sector. On the contrary, its specific features call for even more advanced technical developments than in BtoC.
Fevad is very clear:
- E-Commerce represents 100 billion euros for B2C, and more than 150 billion euros for B2B
- 74% of BtoB buyers already do their research online, and 93% would like to go all the way and order online
Business users are increasingly influenced by their consumer experience. They expect to find modern e-Commerce functionalities on a professional site: dynamic display, guided search tools, personalized content...
But you must also take care to respect the specificities of your BtoB sector:
- Special, often technical catalogs
- An essential service relationship, as the act of buying is more complex
- Financial conditions (rates, payments, etc.) adapted to each customer (BtoB, BtoPro, Distributors, Key Accounts, etc.)
Soledis, Prestashop web agency specialized in BtoB, is here to help you!
At Soledis, we don't like to hear customers say: "Since my website went online and the invoice has been paid, my agency has completely let me down! Radio silence!
First and foremost, we guarantee responsive, efficient support Bruno and Caroline are in direct contact with project managers and the development studio to identify your problem, understand your project's history and find the best solution. Above all, we offer specific support for the technical and strategic development of your e-commerce site. Launching or redesigning an e-Commerce site isn't an end in itself - it's just the beginning! It's perfectly normal and desirable that your website evolves according to your results, your organization, the behavior of your buyers... We offer two services:
- Evolution" project monitoring a dedicated project manager is on hand to respond to your requests for additional functionality
- A data visualization service to present your website data in the form of clear dashboards so you can make the right decisions at a glance!
Find out more about our datavisualization offer
Do you know Prestashop?
This is the CMS adaptable for all e-Commerce projects. It's a French solution open source used worldwide and developed in collaboration with a community of one million contributors or users. Based on the Symfony frameworkPrestaShop includes more than 600 features and thousands of modules and themes available on the marketplace. Prestashop Addons.
Prestashop has certified the best agencies in the world, the most active and expert in their OpenSource project. Soledis agency is Platinum certifiedThis is the highest level of certification. Experts on version 1.7, in the choice of modules, active contributors to the development of the Prestashop OpenSource application, Soledis knows how to meet all e-Commerce needs. In this context, we have already created almost 200 e-commerce platforms with Prestashop.
The first step is to define E-commerce strategic plan adapted to your market and your company's potential. Your Are your offer and your organization compatible? with online sales? Will adjustments have to be made, and at what cost?
Next, you need to set realistic goals. in terms of traffic development (visibility) and conversion (sales volume and value). To do this, you need to know your customers' consumption habits and the competition in your online market.
Having a specialized web agency support you in this launch phase will enable you to benefit from the best tools for market analysis, competitive intelligence and tracking your objectives.
I love advent calendars!
By registering, you'll have the chance to receive daily eCommerce tips written by Soledis experts every week before Christmas. So you can ask yourself the right questions progressively throughout December, to optimize your digital strategy for 2022! Do you like advent calendars too? See you on Friday 🙂
